Client: Tuc Rail
Concept, graphics and space: The Others
Date: September 2018
Conceptualisation The structure of the company is compared to the DNA structure, as the changes that Tuc Rail undertakes are deep and to the core. And visually, train rails look like a flat DNA chain, so we used this visual idea to represent the change in the company:
We came up with change-inspired sentences for the variety of adaptations that needed to be created.
The color palette was taken from the company’s existing identity, but the red color was given the main importance. Helvetica type was used throughout the design.
The graphics were animated by our motion graphics team