Art Direction, Graphic Design

TUC RAIL – NEW ORGANISATION & NEW IDENTITY

TUC Rail wanted to change their complete structure model, so developed an event that performs the symbolic rebirth of the company.The launch of the new TUC Rail was thought as a team building concept in order to encourage people to work together in a funny way.
This DNA structure inspired us because seems a rail train but coiled. Hence, its morphology and it natural base will be the symbol of this proposal.We take this denition and we transferring it at the TUC RAIL company rebirth and its new structure.
The employees are the DNA of TUC RAIL.
They are who will construct the new company. One by one, working together, as a network, as a DNA chain. The graphic design proposal is inspired at the structure by pieces of DNA. Every piece will be an employee, what in combined generating the new company structure. Without they TUC RAIL doesn’t exist.
This new DNA/structure of TUC RAIL, is composed of the union of these different and essential pieces, which together form a solid chain.

Agency: VO Event
Client: Tuc Rail
Design : The Others TV
Date: Brussels – September 2018

Art Direction, Graphic Design