The Others was in charge of the whole graphic identity and communication campaign, of producing a videomapping for the exhibit, and collaborated with David Urgell for space distribution and design.
Client: Museu de Mataró
Concept, graphics and space: The Others + David Urgell
Date: October 2017
The exhibition had three distinct areas, and the color palette reflects it. We developed paragraph styles for all different text applications, and a series of shapes that we used as an illustration for communication pieces, but also as text frames and icons throughout the exhibition.
From outdoor advertising banners to the exhibit leaflet
A black entrance with white massive letters welcomed the visitor. All titles were produced in laser cut metacrilate material, as well as the chronology pieces, glued on the wall, which served as infographic in the third area.
The space was divided in three sections, and metal structures were built to represent Cadafalch’s panoptic view. Each area was color coded, and the artwork and documents were presented in various stands, boxes and infographics: sometimes printed on the wall, sometimes hanging from the ceiling.
Palau de la Llum was a central light piece, hung from the ceiling: an abstract interpretation of a text by Cadafalch, speaking about a pavilion for the International Exhibition in Barcelona. We took his words and laser-cut them in a wooden cube, which contained a light bulb inside. The light coming from it was reflected on an outer fabric cube, creating a special light effect.
The Others was also in charge of the graphic design and layout of the exhibition book, which contained extensive information on the three areas of the exhibit, and also many articles by various authors. Two sets of editorial and typographic styles were defined; one for the exhibition contents, and the others for the articles.